“Cash is King” is a common business axiom that says that a business ultimately exists to generate cash.
Without cash, you cannot invest, pay employees, etc. It is true, cash is king.
However, culture trumps all.
Culture is what we talk about and how we talk about it.
Without a strong culture a business cannot be profitable. Work to build strong cultures by creating engaging conversations about the important matters of business
AND recruiting, selecting, and developing the people on your team.