Capturing people’s attention and gaining their buy-in requires being succinct.
It is becoming even more important as we are barraged with information from all the various technologies.
BLUF is an acronym for Bottom Line Up Front. Begin by telling people your purpose right up front.
Otherwise you might get a response of TLDR (too long, did not read).
This is true, not only when writing, but also when speaking, in voice mails, and in social media.